Being somewhat of a neat freak and minimalist who thrives on order and pragmatism, I’m drawn to specific outlets to express my inner visions. Naturally, graphic design fit the bill when it came to career selection.

In the framework of the television graphics I create, I noticed it was always the image that constantly changes as the viewer watches, inactively. In conceptualizing a series of artwork, I wanted to create pieces where the vantage point dictates the image and abundance of color, in turn activating the viewer. Where the television screen has the screen framework as its boundary, I wanted to extend that boundary to the dimensions of the room itself. My idea was that everyone viewing the art gets his or her own unique perspective.

I enjoy the challenge of getting the most functional and aesthetic impact out of design simplicity. In creating the subject matter for my work, my goal is to push the amount of emotion I’m able to portray using a methodical medium that forces me to make definitive color placement choices. Often times the placement of only a few pegs can directly affect the overall mood of each piece.

For my latest series, I looked to refine my construction technique to further help me push the detail and emotion I’m able to capture in the imagery, while working to simplify the panels that support them. To achieve this, I increased the density of the dowels and designed a frameless backing that allows the color and the images to take center stage.

-Matt Bilfield